United Properties

Situation:

Many developers are all too familiar with the community activists that oppose their potential projects. In this situation, the community group had already derailed two previous developments on the same site. Recognizing that their proposed development would face similar opposition, United Properties called on Public Affairs Company to help.

Resolution:

PAC understood that a majority of the community was in support of the project, but had long been the “silent majority.” PAC went to work, creating a coalition of citizens, business owners, realtors and community leaders while distributing positive, truthful information to supporters at various locations around the community. We also had supporters of the project speak at various community events and participate in an aggressive earned media campaign, flooding the local editorial pages with letters of support. As a result of our activity, we were able to outnumber the opposition by nearly 3-1 and eventually convince the City Council to approve the development.