Ford

Situation:

Ford had been loosing market share to its foreign and domestic competitors. As part of its recovery effort the company rolled out a new cross-over SUV called the Ford Edge. Ford’s objective was to create a local buzz about their new product and instill confidence amongst the investor community.

Resolution:

Public Affairs Company arranged a series of speaking events for Ford executives in a dozen strategic markets. These engagements were conducted with the participation of Chambers of Commerce, Rotary Clubs, and other nerve centers of consumer and investor interest. PAC also conducted media interviews with local business and automotive reporters. The effort helped make the Ford Edge a success as one of the top-selling cars in its class, improving Ford’s stock price in the process.